Last updated: March 20, 2026
Introduction
At BOSS Instruments, Ltd. (“we,” “us,” or “our”), we take your privacy seriously. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit bossinstruments.com (the “Site”) and use our services. By using the Site, you agree to the collection and use of information in accordance with this policy.
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and revising the “Last updated” date above. We encourage you to review this page periodically.
Information We Collect
Information You Provide to Us
We collect information that you voluntarily provide when you interact with our Site, including:
- Name, email address, phone number, and mailing address
- Account credentials (username and password for bossinstruments.com)
- Order and billing information submitted during the checkout process
- Information submitted through our contact forms, live chat, request-for-quote features, or Brevo-powered newsletter and inquiry forms
- Responses to surveys or feedback forms
- Any other information you choose to provide to us
Information Collected Automatically
When you visit the Site, we and our third-party service providers automatically collect certain information, including:
- IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages visited, links clicked, and time spent on the Site
- Referring website, search terms, or marketing campaign that led you to the Site
- Shopping and product search history on the Site
- Behavioral data such as mouse movements, scrolling patterns, and keystroke timing (collected by our security tools for bot detection; see the reCAPTCHA section below)
This information is collected through cookies, web beacons, and similar technologies as described in the Cookies section below.
How We Use Your Information
We use the information we collect for the following purposes:
- Processing and fulfilling orders, including shipping and payment
- Managing your account and providing customer support via phone, email, and live chat
- Responding to inquiries submitted through contact forms, live chat, or email
- Improving the Site, our products, and our services based on usage patterns and feedback
- Sending marketing communications about upcoming events, new product lines, or product updates that may be of interest to you (you may opt out at any time)
- Tracking the effectiveness of email marketing campaigns and understanding how subscribers interact with our communications
- Analyzing Site traffic sources and visitor behavior to improve content and user experience
- Protecting the security and integrity of the Site, including bot detection, spam prevention, and fraud prevention
- Complying with legal obligations
Third-Party Services
We use the following third-party services that may collect or process personal information in connection with the Site:
Google reCAPTCHA
We use Google reCAPTCHA to protect our Site from spam, fraud, and automated abuse. reCAPTCHA analyzes user behavior (such as mouse movements, scrolling patterns, and browsing activity) along with browser and device information, IP addresses, and cookies to determine whether a visitor is a human or a bot.
Google processes this data on our behalf as a data processor, strictly for the purpose of providing the reCAPTCHA service. This processing is governed by the Google Cloud Data Processing Addendum. Our legal basis for this processing is our legitimate interest in preventing fraud, spam, and automated abuse on our Site.
For more information, please refer to the Google Cloud Data Processing Addendum at https://cloud.google.com/terms/data-processing-addendum.
Google Analytics
We use Google Analytics 4 to understand how visitors use our Site, including which pages are visited most frequently, how visitors navigate through the Site, and where visitors come from. Google Analytics uses cookies (_ga and _ga_46RFPDJG05) to collect this information in an aggregated and anonymous form.
You may opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Cloudflare
We use Cloudflare to improve the performance and security of our Site. Cloudflare provides content delivery, DDoS protection, and bot management services. Cloudflare sets the __cf_bm cookie to distinguish legitimate human visitors from automated bot traffic. This cookie is essential for the security of the Site and does not track you across other websites.
For more information, see the Cloudflare Privacy Policy at https://www.cloudflare.com/privacypolicy/.
Brevo (formerly Sendinblue)
We use Brevo for email marketing and to power certain inquiry forms on the Site. When you subscribe to our mailing list, submit a Brevo-powered form, or interact with our marketing emails, Brevo may collect your name, email address, and information about how you interact with our emails (such as whether you opened an email or clicked a link).
Brevo also uses cookies and its Sourcebuster tracking library on the Site to identify the traffic source that brought you to the Site (e.g., direct visit, search engine, or email campaign) and to associate website visits with email marketing activity. This helps us understand the effectiveness of our marketing efforts.
For more information, see the Brevo Privacy Policy at https://www.brevo.com/legal/privacypolicy/.
LiveChat
We use LiveChat to provide real-time customer support through a chat widget on our Site. When you initiate a chat, LiveChat may collect your name, email address (if provided), chat transcript, IP address, and browser information. LiveChat sets cookies on its own domains (.livechat.com and .livechatinc.com) to maintain your chat session and conversation history.
For more information, see the LiveChat Privacy Policy at https://www.livechat.com/legal/privacy-policy/.
Advertising and Remarketing
We use cookies from third-party partners (including Google) for marketing and advertising purposes. These cookies allow us to display BOSS Instruments promotional material to you on other websites you visit across the internet, based on your past visits to our Site. We may also share information about your behavior on the Site with third parties (including operators of third-party websites and social networking sites) to show you targeted advertisements and content customized for you.
You can opt out of Google’s advertising cookies by visiting Google’s Ads Settings at https://adssettings.google.com. You can also opt out of interest-based advertising from many providers through the Digital Advertising Alliance at https://optout.aboutads.info.
Cookies
A cookie is a small text file stored on your device when you visit a website. Cookies help us recognize your device, remember your preferences, analyze how our Site is used, and protect the Site from abuse. Below is a list of the cookies used on our Site:
| Cookie Name | Category | Purpose | Duration | Provider |
|---|---|---|---|---|
| wordpress_[hash] | Essential | Stores your authentication details upon login. | Session | BOSS Instruments |
| wordpress_logged_in_[hash] | Essential | Indicates when you are logged in and identifies your account. | Session | BOSS Instruments |
| wordpress_test_cookie | Essential | Checks whether cookies are enabled in your browser. | Session | BOSS Instruments |
| woocommerce_cart_hash | E-Commerce | Detects when shopping cart contents or data changes. | Session | BOSS Instruments |
| woocommerce_items_in_cart | E-Commerce | Tracks whether items are currently in the shopping cart. | Session | BOSS Instruments |
| wp_woocommerce_session_ | E-Commerce | Contains a unique session code to locate your cart data in the database. | 2 days | BOSS Instruments |
| woocommerce_recently_viewed | E-Commerce | Stores recently viewed product IDs for the Recently Viewed Products feature. | Session | BOSS Instruments |
| store_notice[notice id] | E-Commerce | Records dismissal of store notice banners. | Session | BOSS Instruments |
| __cf_bm | Security | Set by Cloudflare to distinguish humans from bots and protect the Site from malicious traffic. | 30 minutes | Cloudflare |
| _GRECAPTCHA | Security | Set by Google reCAPTCHA to provide bot detection and spam prevention when interacting with protected forms (login, checkout, etc.). | 6 months | |
| _ga | Analytics | Used by Google Analytics 4 to distinguish unique visitors by assigning a randomly generated ID. | 2 years | |
| _ga_46RFPDJG05 | Analytics | Used by Google Analytics 4 to maintain session state and track interactions. | 2 years | |
| sib_cuid | Analytics | Set by Brevo (Sendinblue) to assign a unique visitor ID for tracking website activity related to email marketing campaigns. | 6 months | Brevo |
| sbjs_current | Analytics | Set by Sourcebuster (via Brevo) to record the current traffic source that brought you to the Site. | Session | Brevo |
| sbjs_current_add | Analytics | Records additional details about the current visit, such as entry page and date. | Session | Brevo |
| sbjs_first | Analytics | Records the very first traffic source that brought you to the Site. | Session | Brevo |
| sbjs_first_add | Analytics | Records additional details about your first visit, such as entry page and date. | Session | Brevo |
| sbjs_migrations | Analytics | Internal Sourcebuster cookie used to manage data format updates. | Session | Brevo |
| sbjs_session | Analytics | Tracks pages viewed and current page within your browsing session. | 30 minutes | Brevo |
| sbjs_udata | Analytics | Stores anonymous visitor data such as visit count and browser user agent. | Session | Brevo |
| cookie_notice_accepted | Functionality | Stores your cookie consent preference so the consent banner is not shown on repeat visits. | 30 days | BOSS Instruments |
| returningVisitor | Functionality | Identifies whether you have previously visited the Site. | 1 year | BOSS Instruments |
| rfqtk_wp_session | Functionality | Session management for the request-for-quote cart feature. | Session | BOSS Instruments |
| tk_ai | Functionality | Stores a randomly generated anonymous ID used for general site functionality tracking. | Varies | BOSS Instruments |
| swp | Functionality | General functionality cookie used for site feature management. | Session | BOSS Instruments |
Note: Cookie names and durations may vary slightly due to updates by third-party service providers. LiveChat sets additional cookies on its own domains (.livechat.com and .livechatinc.com) to manage chat sessions; these are not listed above as they are not set on bossinstruments.com. We endeavor to keep this list current.
Managing Cookies
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may prevent you from taking full advantage of the Site’s features, such as the shopping cart, user login, and live chat.
You may also manage your cookie preferences through the cookie consent banner displayed when you first visit the Site. If you have previously accepted cookies and wish to change your preference, you can clear your browser’s cookies for bossinstruments.com and the consent banner will appear again on your next visit.
Data Security
We are committed to ensuring that your information is secure. We have implemented appropriate physical, electronic, and managerial safeguards to protect against unauthorized access, disclosure, alteration, or destruction of personal information. These measures include:
- Internal access controls limiting personnel access to personal information
- Regular security training for all personnel with access to user information
- Regular server backups to protect against data loss
- Encryption in transit using secure socket layer (SSL/TLS) technology
- Firewalls, secure passwords, and other modern security technologies
While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:
- The duration of our ongoing relationship with you (e.g., for as long as you maintain an account or continue to use the Site)
- Whether there is a legal obligation to which we are subject (e.g., tax and financial record-keeping requirements)
- Whether retention is advisable in light of our legal position (e.g., applicable statutes of limitations, litigation, or regulatory investigations)
When personal information is no longer needed for any of these purposes, we will securely delete or anonymize it.
Links to Other Websites
Our Site may contain links to other websites of interest. Once you follow a link to leave our Site, please note that we do not have control over that other website. We are not responsible for the privacy practices of other websites, and we encourage you to read the privacy statement of each website you visit.
Your Privacy Rights
Virginia Consumer Data Protection Act (VCDPA)
If you are a Virginia resident, you have certain rights under the Virginia Consumer Data Protection Act, including the right to:
- Access the personal data we have collected about you
- Correct inaccuracies in your personal data
- Request deletion of your personal data
- Obtain a copy of your personal data in a portable format
- Opt out of the processing of your personal data for purposes of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within 45 days. If we are unable to fulfill your request, we will provide you with an explanation. You may appeal our decision by contacting us, and if you are not satisfied with the outcome of the appeal, you may contact the Virginia Attorney General’s office.
California Consumer Privacy Act (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) provides you with additional rights regarding your personal information, including the right to:
- Know what personal information we collect, use, disclose, and sell or share
- Request deletion of your personal information
- Opt out of the sale or sharing of your personal information
- Non-discrimination for exercising your privacy rights
We do not sell your personal information. To exercise your rights under the CCPA/CPRA, please contact us using the information provided below.
Other State Privacy Laws
Residents of other states with applicable consumer privacy laws (such as Colorado, Connecticut, Texas, Oregon, Montana, and others) may have similar rights. If you reside in a state with a consumer privacy law, please contact us to exercise your rights, and we will respond in accordance with applicable law.
Opting Out of Marketing Communications
If you have previously agreed to receive marketing communications from us and wish to opt out, you may do so at any time by:
- Emailing us at [email protected]
- Following the unsubscribe instructions included in any marketing email we send
- Contacting us by phone at 800-210-2677
Children’s Privacy
Our Site is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or believe that any information we hold about you is incorrect or incomplete, please contact us:
BOSS Instruments, Ltd.
104 Sommerfield Drive
Gordonsville, VA 22942
Phone: 800-210-2677
Email: [email protected]